From niche taste to global trend
What was once a centuries-old tradition in Japan has evolved into a global taste phenomenon. Matcha’s vibrant green color, unique taste profile, and natural positioning first attracted health-conscious consumers in Asia, before quickly spreading to cafés, bakeries, and brands around the world.
Versatile applications and flavour pairings
Matcha’s earthy, slightly bitter notes harmonize with a wide range of flavour directions. Popular combinations include:
Fruity & Fresh: strawberry, mango, yuzu, lemon
Creamy & Indulgent: vanilla, white chocolate, milk
Nutty & Toasted: almond, sesame, coconut
Floral & Delicate: jasmine, rose, elderflower
Whether used as a hero ingredient or a subtle accent, matcha offers endless opportunities to surprise and delight consumers worldwide.
Explore exciting flavour pairings
Strawberry Matcha Latte
Matcha powder
Strawberry powder
Strawberry pieces, freeze dried
Strawberry flavour
Matcha – White Chocolate
Matcha powder
White chocolate
Cream flavour
Matcha Blueberry Cheesecake
Matcha powder
Blueberry whole, freeze-dried
Cream flavour