{"id":3224,"date":"2026-06-16T07:47:46","date_gmt":"2026-06-16T07:47:46","guid":{"rendered":"https:\/\/schumann-sohn.de\/?page_id=3224"},"modified":"2026-07-17T09:20:24","modified_gmt":"2026-07-17T09:20:24","slug":"from-matcha-to-ube-why-europes-next-big-flavour","status":"publish","type":"page","link":"https:\/\/schumann-sohn.de\/en\/from-matcha-to-ube-why-europes-next-big-flavour\/","title":{"rendered":"Ube: The Viral Purple Yam"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3224\" class=\"elementor elementor-3224\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b291bba max p12 e-con-full e-flex e-con e-parent\" data-id=\"b291bba\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1bb36e83 e-con-full e-flex e-con e-child\" data-id=\"1bb36e83\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-767a4cee e-con-full e-flex e-con e-child\" data-id=\"767a4cee\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c01364b elementor-widget elementor-widget-image\" data-id=\"7c01364b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2400\" height=\"800\" src=\"https:\/\/schumann-sohn.de\/wp-content\/uploads\/2026\/06\/ube002.png\" class=\"attachment-full size-full wp-image-3282\" alt=\"Ube-latte\" srcset=\"https:\/\/schumann-sohn.de\/wp-content\/uploads\/2026\/06\/ube002.png 2400w, https:\/\/schumann-sohn.de\/wp-content\/uploads\/2026\/06\/ube002-300x100.png 300w, https:\/\/schumann-sohn.de\/wp-content\/uploads\/2026\/06\/ube002-1024x341.png 1024w, https:\/\/schumann-sohn.de\/wp-content\/uploads\/2026\/06\/ube002-768x256.png 768w, https:\/\/schumann-sohn.de\/wp-content\/uploads\/2026\/06\/ube002-1536x512.png 1536w, https:\/\/schumann-sohn.de\/wp-content\/uploads\/2026\/06\/ube002-2048x683.png 2048w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ef40c77 e-con-full e-flex e-con e-parent\" data-id=\"3ef40c77\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5e168974 e-con-full e-flex e-con e-child\" data-id=\"5e168974\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15cbade1 elementor-widget elementor-widget-post-info\" data-id=\"15cbade1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-e398fcd elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/schumann-sohn.de\/en\/2026\/06\/16\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>June 16, 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cab352 elementor-widget elementor-widget-heading\" data-id=\"7cab352\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h1><span style=\"color: #333333\">From Matcha to Ube: Why Europe's Next Big Flavour Trend Could be Purple<\/span><span style=\"font-size: 28px\"><\/span><\/h1><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7021caec e-con-full e-flex e-con e-parent\" data-id=\"7021caec\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72091c59 elementor-widget elementor-widget-text-editor\" data-id=\"72091c59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"color: #000000;\">What is Ube?<\/span><\/h2><p>Ube is a naturally vibrant purple yam native to the Philippines. It is typically described as mild, creamy, slightly nutty, with vanilla and coconut notes.<\/p><p>Traditionally used in Filipino desserts, ube is evolving from a niche Asian ingredient into one of the most commercially promising global food trends. From ube lattes and cheesecakes, to ice cream and <a href=\"https:\/\/www.linkedin.com\/posts\/koro-offical_one-summer-two-new-obsessions-we-turned-activity-7467599708140802048-rohm?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAB7Nup0BCHZdKpYYZJ_IOT9tGZ-Nmcz3DXY\" target=\"_blank\" rel=\"noopener\">sweet spread<\/a>, the ingredient is becoming increasingly visible across caf\u00e9s, bakeries, and social media platforms.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6676d232 elementor-widget elementor-widget-image\" data-id=\"6676d232\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/schumann-sohn.de\/wp-content\/uploads\/2026\/06\/StarbucksReserve_UbePlatform-Horizontal-scaled-1-768x432.webp\" class=\"attachment-medium_large size-medium_large wp-image-3253\" alt=\"\" srcset=\"https:\/\/schumann-sohn.de\/wp-content\/uploads\/2026\/06\/StarbucksReserve_UbePlatform-Horizontal-scaled-1-768x432.webp 768w, https:\/\/schumann-sohn.de\/wp-content\/uploads\/2026\/06\/StarbucksReserve_UbePlatform-Horizontal-scaled-1-300x169.webp 300w, https:\/\/schumann-sohn.de\/wp-content\/uploads\/2026\/06\/StarbucksReserve_UbePlatform-Horizontal-scaled-1-1024x576.webp 1024w, https:\/\/schumann-sohn.de\/wp-content\/uploads\/2026\/06\/StarbucksReserve_UbePlatform-Horizontal-scaled-1-1536x864.webp 1536w, https:\/\/schumann-sohn.de\/wp-content\/uploads\/2026\/06\/StarbucksReserve_UbePlatform-Horizontal-scaled-1-2048x1152.webp 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c8fd683 elementor-widget elementor-widget-text-editor\" data-id=\"7c8fd683\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"color: #000000;\">Why Ube?<\/span><\/h2><p>While ube is already gaining momentum globally, what makes it a potential mainstream flavour trend in Europe?<\/p><ul><li><p><strong>Visual-first \u201eviral\u201c appeal<\/strong><\/p><\/li><\/ul><p style=\"padding-left: 40px;\">Ube\u2019s naturally vivid purple colour creates strong shelf and menu impact while delivering \u201eInstagrammable\u201d moments. Ist distinctive appearance stands out in crowded social media feeds and helped drive popularity on platforms such as TikTok and Instagram.<\/p><ul><li><strong>Approachable novelty<\/strong><\/li><\/ul><p style=\"padding-left: 40px;\">Its flavour is \u201enew\u201c but the natural mild flavour allow more consumers to easily enjoy its sensory profile. For product developers, ube also provides versatility, pairing well with dairy, chocolate, vanilla, nutty, fruit flavours, and other indulgent profiles.<\/p><ul><li><strong>Clean label<\/strong><\/li><\/ul><p style=\"padding-left: 40px;\">Ube aligns with consumers\u2018 growing interest in natural ingredients and colours. Its vibrant purple hue can support clean-label positioning while helping brands reduce reliance on artificial colourings.<\/p><ul><li><strong>Cultural story<\/strong><\/li><\/ul><p style=\"padding-left: 40px;\">Its Filipino roots adds value to origin story and nostalgia for those familiar with it. Just like matcha, which successfully transitioned from a traditional Japanese ingredient to a global consumption, ube combines cultural heritage with modern consumer appeal.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c0a6bf8 elementor-widget elementor-widget-image\" data-id=\"5c0a6bf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/schumann-sohn.de\/wp-content\/uploads\/2026\/06\/kitkat-mini-beniimo-purple-sweet-potato-okinawa-1.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50fd155e elementor-widget elementor-widget-text-editor\" data-id=\"50fd155e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"color: #000000;\">What This Means for Food Innovation<\/span><\/h2><p>The success of emerging trends such as ube demonstrates that <strong>visual appeal<\/strong> and <strong>taste experience<\/strong> are both critical drivers of consumer choice. Products that can successfully combine these elements are more likely to capture attention, encourage trial, and drive repeat purchases.<\/p><p class=\"isSelectedEnd\">Interestingly, many of the biggest food trends do not come from &#8220;rocket science.&#8221; Matcha, pistachio, and now ube are all relatively simple agricultural commodities that have been reimagined through modern applications, strong storytelling, and striking visual appeal. The innovation often lies not in creating something entirely new, but in presenting a familiar ingredient in a way that feels fresh and relevant to today&#8217;s consumers.<\/p><p>For food manufacturers and brands, this highlights an important opportunity: identifying traditional ingredients with untapped potential and transforming them into contemporary consumer experiences.<\/p><p>At Schumann &amp; Sohn, we support our customers with both flavour and colour solutions to help bring innovative concepts to market.<\/p><p><strong><a href=\"https:\/\/schumann-sohn.de\/en\/contact\/\">Contact us<\/a><\/strong> to collaborate and bring the next idea to life.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10ba1ed1 e-flex e-con-boxed e-con e-parent\" data-id=\"10ba1ed1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6bfd6122 elementor-widget elementor-widget-spacer\" data-id=\"6bfd6122\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14a360dd elementor-widget__width-initial elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"14a360dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/schumann-sohn.de\/wp-content\/uploads\/2026\/06\/shutterstock_490138054-1024x678.jpg);\" role=\"img\" aria-label=\"Beniimo,purple,Yams\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tExplore more\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/schumann-sohn.de\/en\/contact\/\">\n\t\t\t\t\t\tContact us\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>From Matcha to Ube: Why Europe&#8217;s Next Big Flavour Trend Could be Purple What is Ube? Ube is a naturally vibrant purple yam native to the Philippines. It is typically described as mild, creamy, slightly nutty, with vanilla and coconut notes. Traditionally used in Filipino desserts, ube is evolving from a niche Asian ingredient into [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3282,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3224","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/schumann-sohn.de\/en\/wp-json\/wp\/v2\/pages\/3224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/schumann-sohn.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/schumann-sohn.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/schumann-sohn.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/schumann-sohn.de\/en\/wp-json\/wp\/v2\/comments?post=3224"}],"version-history":[{"count":10,"href":"https:\/\/schumann-sohn.de\/en\/wp-json\/wp\/v2\/pages\/3224\/revisions"}],"predecessor-version":[{"id":3393,"href":"https:\/\/schumann-sohn.de\/en\/wp-json\/wp\/v2\/pages\/3224\/revisions\/3393"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/schumann-sohn.de\/en\/wp-json\/wp\/v2\/media\/3282"}],"wp:attachment":[{"href":"https:\/\/schumann-sohn.de\/en\/wp-json\/wp\/v2\/media?parent=3224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}