{"id":2692,"date":"2026-03-02T11:56:41","date_gmt":"2026-03-02T11:56:41","guid":{"rendered":"https:\/\/schumann-sohn.de\/?page_id=2692"},"modified":"2026-03-03T14:27:07","modified_gmt":"2026-03-03T14:27:07","slug":"flavour-innovation-in-nutritional-protein-drinks","status":"publish","type":"page","link":"https:\/\/schumann-sohn.de\/en\/flavour-innovation-in-nutritional-protein-drinks\/","title":{"rendered":"Flavour innovation in nutritional &#038; protein drinks"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2692\" class=\"elementor elementor-2692\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13c06c25 max p12 e-con-full e-flex e-con e-parent\" data-id=\"13c06c25\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7357960f e-con-full e-flex e-con e-child\" data-id=\"7357960f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1ecf7eca e-con-full e-flex e-con e-child\" data-id=\"1ecf7eca\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70bf253f elementor-widget elementor-widget-image\" data-id=\"70bf253f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2400\" height=\"800\" src=\"https:\/\/schumann-sohn.de\/wp-content\/uploads\/2026\/02\/website-page-banner-flavour-trend-sports-nutri.png\" class=\"attachment-full size-full wp-image-2730\" alt=\"nutritional drinks, protein drinks, and meal replacement drinks powder scoops in different flavours and colours\" srcset=\"https:\/\/schumann-sohn.de\/wp-content\/uploads\/2026\/02\/website-page-banner-flavour-trend-sports-nutri.png 2400w, https:\/\/schumann-sohn.de\/wp-content\/uploads\/2026\/02\/website-page-banner-flavour-trend-sports-nutri-300x100.png 300w, https:\/\/schumann-sohn.de\/wp-content\/uploads\/2026\/02\/website-page-banner-flavour-trend-sports-nutri-1024x341.png 1024w, https:\/\/schumann-sohn.de\/wp-content\/uploads\/2026\/02\/website-page-banner-flavour-trend-sports-nutri-768x256.png 768w, https:\/\/schumann-sohn.de\/wp-content\/uploads\/2026\/02\/website-page-banner-flavour-trend-sports-nutri-1536x512.png 1536w, https:\/\/schumann-sohn.de\/wp-content\/uploads\/2026\/02\/website-page-banner-flavour-trend-sports-nutri-2048x683.png 2048w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48d48514 e-con-full e-flex e-con e-parent\" data-id=\"48d48514\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e9df84 elementor-widget elementor-widget-post-info\" data-id=\"0e9df84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-e398fcd elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/schumann-sohn.de\/en\/2026\/03\/02\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>March 2, 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cdaef2 elementor-widget elementor-widget-heading\" data-id=\"4cdaef2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><h1><span style=\"color: #333333\">Flavour innovation in nutritional &amp; protein drinks<\/span><span><\/span><\/h1><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48c5c31 elementor-widget elementor-widget-text-editor\" data-id=\"48c5c31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The nutritional drinks category, particularly <a href=\"https:\/\/www.innovamarketinsights.com\/trends\/protein-beverages-trends-global-market-overview\/\" target=\"_blank\" rel=\"noopener\">protein<\/a> and meal replacement drinks, continues to grow and evolve at a rapid pace. While factors like health functionality, convenience, and sustainability influence product innovation, flavour remains a decisive purchase driver and a key lever for differentiation in an increasingly crowded market. Consumers increasingly expect products to deliver not only functional benefits but also an enjoyable taste experience that fits modern lifestyle routines.<\/p><p>The top flavours in DACH region and globally show some similarities. Classic flavours (vanilla, chocolate, and strawberry) remain the backbone of the category, followed by fruity flavours.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bccc891 e-flex e-con-boxed e-con e-child\" data-id=\"bccc891\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d04c818 e-grid e-con-full e-con e-child\" data-id=\"d04c818\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23a2fba elementor-widget elementor-widget-heading\" data-id=\"23a2fba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Top 15 flavours in nutritional &amp; protein drinks <br>\n(DACH, 2023-2025)<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-217919a elementor-widget elementor-widget-heading\" data-id=\"217919a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Top 15 flavours in nutritional &amp; protein drinks <br>\n(GLOBAL, 2023-2025)<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71291ce e-con-full e-flex e-con e-child\" data-id=\"71291ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6e38149 e-grid e-con-full e-con e-child\" data-id=\"6e38149\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1414162 elementor-widget elementor-widget-tablepress-table\" data-id=\"1414162\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tablepress-table.default\">\n\t\t\t\t\t\n<table id=\"tablepress-1\" class=\"tablepress tablepress-id-1\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Flavour (DACH)<\/th><th class=\"column-2\">Number of products<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Vanilla<\/td><td class=\"column-2\">118<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Chocolate<\/td><td class=\"column-2\">115<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Strawberry<\/td><td class=\"column-2\">77<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Lemon<\/td><td class=\"column-2\">57<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">Peach<\/td><td class=\"column-2\">46<\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\">Orange\/Sweet Orange<\/td><td class=\"column-2\">44<\/td>\n<\/tr>\n<tr class=\"row-8\">\n\t<td class=\"column-1\">Raspberry<\/td><td class=\"column-2\">41<\/td>\n<\/tr>\n<tr class=\"row-9\">\n\t<td class=\"column-1\">Mango<\/td><td class=\"column-2\">35<\/td>\n<\/tr>\n<tr class=\"row-10\">\n\t<td class=\"column-1\">Berry<\/td><td class=\"column-2\">31<\/td>\n<\/tr>\n<tr class=\"row-11\">\n\t<td class=\"column-1\">Tea (Iced)<\/td><td class=\"column-2\">30<\/td>\n<\/tr>\n<tr class=\"row-12\">\n\t<td class=\"column-1\">Cherry<\/td><td class=\"column-2\">27<\/td>\n<\/tr>\n<tr class=\"row-13\">\n\t<td class=\"column-1\">Banana<\/td><td class=\"column-2\">27<\/td>\n<\/tr>\n<tr class=\"row-14\">\n\t<td class=\"column-1\">Lime<\/td><td class=\"column-2\">24<\/td>\n<\/tr>\n<tr class=\"row-15\">\n\t<td class=\"column-1\">Apple<\/td><td class=\"column-2\">22<\/td>\n<\/tr>\n<tr class=\"row-16\">\n\t<td class=\"column-1\">Passionfruit\/Maracuja<\/td><td class=\"column-2\">22<\/td>\n<\/tr>\n<tr class=\"row-17\">\n\t<td class=\"column-1\">Elderflower<\/td><td class=\"column-2\">18<\/td>\n<\/tr>\n<tr class=\"row-18\">\n\t<td class=\"column-1\">Caramel\/Caramelised<\/td><td class=\"column-2\">17<\/td>\n<\/tr>\n<tr class=\"row-19\">\n\t<td class=\"column-1\">Coconut<\/td><td class=\"column-2\">15<\/td>\n<\/tr>\n<tr class=\"row-20\">\n\t<td class=\"column-1\">Fruit<\/td><td class=\"column-2\">15<\/td>\n<\/tr>\n<tr class=\"row-21\">\n\t<td class=\"column-1\">Cocoa\/Cacao<\/td><td class=\"column-2\">14<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-1 from cache -->\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d019af elementor-widget elementor-widget-tablepress-table\" data-id=\"6d019af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tablepress-table.default\">\n\t\t\t\t\t\n<table id=\"tablepress-2\" class=\"tablepress tablepress-id-2\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Flavour (Global)<\/th><th class=\"column-2\">Number of products<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Chocolate<\/td><td class=\"column-2\">1.483<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Vanilla<\/td><td class=\"column-2\">1.208<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Strawberry<\/td><td class=\"column-2\">786<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Lemon<\/td><td class=\"column-2\">522<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">Orange\/Sweet Orange<\/td><td class=\"column-2\">358<\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\">Mango<\/td><td class=\"column-2\">320<\/td>\n<\/tr>\n<tr class=\"row-8\">\n\t<td class=\"column-1\">Peach<\/td><td class=\"column-2\">262<\/td>\n<\/tr>\n<tr class=\"row-9\">\n\t<td class=\"column-1\">Raspberry<\/td><td class=\"column-2\">261<\/td>\n<\/tr>\n<tr class=\"row-10\">\n\t<td class=\"column-1\">Lime<\/td><td class=\"column-2\">238<\/td>\n<\/tr>\n<tr class=\"row-11\">\n\t<td class=\"column-1\">Apple<\/td><td class=\"column-2\">224<\/td>\n<\/tr>\n<tr class=\"row-12\">\n\t<td class=\"column-1\">Berry<\/td><td class=\"column-2\">220<\/td>\n<\/tr>\n<tr class=\"row-13\">\n\t<td class=\"column-1\">Fruit<\/td><td class=\"column-2\">219<\/td>\n<\/tr>\n<tr class=\"row-14\">\n\t<td class=\"column-1\">Banana<\/td><td class=\"column-2\">217<\/td>\n<\/tr>\n<tr class=\"row-15\">\n\t<td class=\"column-1\">Passionfruit\/Maracuja<\/td><td class=\"column-2\">194<\/td>\n<\/tr>\n<tr class=\"row-16\">\n\t<td class=\"column-1\">Pineapple<\/td><td class=\"column-2\">191<\/td>\n<\/tr>\n<tr class=\"row-17\">\n\t<td class=\"column-1\">Ginger<\/td><td class=\"column-2\">180<\/td>\n<\/tr>\n<tr class=\"row-18\">\n\t<td class=\"column-1\">Cocoa\/Cacao<\/td><td class=\"column-2\">165<\/td>\n<\/tr>\n<tr class=\"row-19\">\n\t<td class=\"column-1\">Watermelon<\/td><td class=\"column-2\">142<\/td>\n<\/tr>\n<tr class=\"row-20\">\n\t<td class=\"column-1\">Coconut<\/td><td class=\"column-2\">139<\/td>\n<\/tr>\n<tr class=\"row-21\">\n\t<td class=\"column-1\">Blueberry<\/td><td class=\"column-2\">129<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-2 from cache -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dfa2fe elementor-widget elementor-widget-heading\" data-id=\"7dfa2fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Emerging and Trending Flavours<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5912763 elementor-widget elementor-widget-text-editor\" data-id=\"5912763\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Despite the evergreen popularity of classic flavours, new and exciting flavours are always sought out by consumers, especially the younger ones. This is especially true for those who consume this product category regularly.<\/p><p>Globally, iced tea flavour is gaining popularity with 467% growth 2023-2025, often paired with fruity flavours such as peach, lemon, and passion fruit. Peach iced tea, however, is leading among the three.<\/p><p>Another notable flavour is white chocolate, which is often paired with <strong>nutty<\/strong> or <strong>berry<\/strong> notes. Popular combinations include white chocolate + pistachio, white chocolate + macadamia, and fruity pairings like white chocolate + strawberry. These combinations resonate particularly well with consumers looking for indulgent yet refreshing profiles, blurring the line between traditional protein drinks and modern beverage trends.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a42d786 elementor-widget elementor-widget-heading\" data-id=\"a42d786\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Top growing flavours (Global, 2023-2025)<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-631346d elementor-widget elementor-widget-tablepress-table\" data-id=\"631346d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tablepress-table.default\">\n\t\t\t\t\t\n<table id=\"tablepress-3\" class=\"tablepress tablepress-id-3\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Flavour (Global)<\/th><th class=\"column-2\">% growth<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Tea (Iced)<\/td><td class=\"column-2\">467%<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Forest Fruits\/Wildberry\/Wild Fruit<\/td><td class=\"column-2\">375%<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Chocolate (White)<\/td><td class=\"column-2\">317%<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Pistachio<\/td><td class=\"column-2\">250%<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">Grapefruit<\/td><td class=\"column-2\">164%<\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\">Peanut Butter<\/td><td class=\"column-2\">140%<\/td>\n<\/tr>\n<tr class=\"row-8\">\n\t<td class=\"column-1\">Apple (Green)<\/td><td class=\"column-2\">138%<\/td>\n<\/tr>\n<tr class=\"row-9\">\n\t<td class=\"column-1\">Caramel\/Caramelised<\/td><td class=\"column-2\">132%<\/td>\n<\/tr>\n<tr class=\"row-10\">\n\t<td class=\"column-1\">Matcha<\/td><td class=\"column-2\">131%<\/td>\n<\/tr>\n<tr class=\"row-11\">\n\t<td class=\"column-1\">Coffee\/Cappuccino<\/td><td class=\"column-2\">96%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-3 from cache -->\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9965271 elementor-widget elementor-widget-text-editor\" data-id=\"9965271\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Some other trendy flavours are <strong>matcha<\/strong> and <strong>coffee<\/strong>. Not only is matcha trending in sports nutrition, but also in other sweet categories \u2013 bakery and dairy, for instance. For coffee, there are endless variants like cold brew coffee, cappuccino, macchiato, cafe\u0301 latte, espresso, and so on. Caramel coffee and vanilla coffee are also popular flavour pairings.<\/p><p>While <strong>peanut butter<\/strong> flavours are highly popular in the U.S. (especially in whey protein powders), they remain relatively rare in the DACH region, representing a potential opportunity for differentiation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f892589 elementor-widget elementor-widget-heading\" data-id=\"f892589\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Other Flavours to Watch for<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-107b51b3 elementor-widget elementor-widget-text-editor\" data-id=\"107b51b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There are several other flavours, which might be trending in the DACH region, based on recent global and regional innovations. <strong>Coconut<\/strong>, for instance. It frequently appears in blends such as <strong>Pi\u00f1a Colada (coconut + pineapple)<\/strong> or <strong>coconut + lime<\/strong>.<\/p><p>Some tropical \/ exotic fruits to watch are <strong>Guava,<\/strong>\u00a0<strong>Pineapple,<\/strong> <strong>Pomegranate,<\/strong> and<strong> Yuzu Citrus<\/strong>. These fresh, tropical fruits are especially suitable for clear whey or carbonated protein drink types. Last year, the startup brand Mucki Energy Protein launched caffeinated protein beverage with Guava + Pineapple flavour.<\/p><p>For more indulgent flavours, some flavours include <strong>cinnamon roll,<\/strong> <strong>speculoos,<\/strong> and <strong>marzipan<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b792405 elementor-widget elementor-widget-heading\" data-id=\"b792405\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Partnering in Innovations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a5e7eb elementor-widget elementor-widget-text-editor\" data-id=\"8a5e7eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At <a href=\"https:\/\/schumann-sohn.de\/en\/\" target=\"_blank\" rel=\"noopener\">Schumann &amp; Sohn<\/a>, we equip our customers with the latest market insights to support them making informed decisions about flavour innovation in new product launches.<\/p><p><strong><a href=\"https:\/\/schumann-sohn.de\/en\/contact\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">Contact us<\/span><\/a><\/strong> to collaborate and bring the next flavour to life.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6878836b e-flex e-con-boxed e-con e-parent\" data-id=\"6878836b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9090af1 elementor-widget elementor-widget-spacer\" data-id=\"9090af1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e355f88 elementor-widget elementor-widget-spacer\" data-id=\"7e355f88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b26734a elementor-widget__width-initial elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"2b26734a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/schumann-sohn.de\/wp-content\/uploads\/2026\/02\/shutterstock_2685216215-1024x576.jpg);\" role=\"img\" aria-label=\"Close-up,Of,A,Plastic,Scoop,Filled,With,Whey,Pink,Protein\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tExplore more\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/schumann-sohn.de\/en\/contact\/\">\n\t\t\t\t\t\tContact us\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95e172d elementor-widget elementor-widget-spacer\" data-id=\"95e172d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Flavour innovation in nutritional &amp; protein drinks The nutritional drinks category, particularly protein and meal replacement drinks, continues to grow and evolve at a rapid pace. While factors like health functionality, convenience, and sustainability influence product innovation, flavour remains a decisive purchase driver and a key lever for differentiation in an increasingly crowded market. Consumers [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2780,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2692","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/schumann-sohn.de\/en\/wp-json\/wp\/v2\/pages\/2692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/schumann-sohn.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/schumann-sohn.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/schumann-sohn.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/schumann-sohn.de\/en\/wp-json\/wp\/v2\/comments?post=2692"}],"version-history":[{"count":10,"href":"https:\/\/schumann-sohn.de\/en\/wp-json\/wp\/v2\/pages\/2692\/revisions"}],"predecessor-version":[{"id":2940,"href":"https:\/\/schumann-sohn.de\/en\/wp-json\/wp\/v2\/pages\/2692\/revisions\/2940"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/schumann-sohn.de\/en\/wp-json\/wp\/v2\/media\/2780"}],"wp:attachment":[{"href":"https:\/\/schumann-sohn.de\/en\/wp-json\/wp\/v2\/media?parent=2692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}