{"id":2046,"date":"2025-11-25T12:28:36","date_gmt":"2025-11-25T12:28:36","guid":{"rendered":"https:\/\/schumann-sohn.de\/?page_id=2046"},"modified":"2025-11-26T10:39:38","modified_gmt":"2025-11-26T10:39:38","slug":"christmas-flavours","status":"publish","type":"page","link":"https:\/\/schumann-sohn.de\/en\/christmas-flavours\/","title":{"rendered":"Christmas Flavours"},"content":{"rendered":"\t\t
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Food and drinks<\/strong> are the #1<\/strong> most purchased category by Germans for Christmas celebration.\u00b9<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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63% of Germans<\/strong> say sharing a selection of different foods is more fun than having just one dish at a gathering.\u00b2<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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56% of Germans<\/strong> (age 18-24) like to serve store-bought snacks when hosting a social gathering like Christmas.\u00b2<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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References:<\/p>

  1. Mintel, Christmas Shopping Habits, Germany 2025<\/p><\/li>

  2. Mintel, Attitudes towards Food & Drink for At-home Socialising, Germany 2024<\/p><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    In today\u2019s market, especially in the festive Christmas season, manufacturers face the challenge of meeting consumers\u2019 evolving expectations: offering variety for social gatherings, delivering elevated food and drink experiences, and still achieving a sense of premiumisation even in financially constrained times. Shoppers are looking for products that feel special, indulgent, and worth choosing \u2014 especially during seasonal moments like Christmas.<\/p>

    At Schumann & Sohn<\/strong>, we support manufacturers in delivering exactly that. By understanding both brand requirements<\/strong> and consumer desires<\/strong>, we create flavour solutions that enable you to offer distinctive, high-quality products across all categories. Whether you\u2019re developing a full recipe concept or enhancing an existing product with a signature flavour component, we help you bring meaningful, market-ready innovation to life.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Explore our expertise in festive flavours:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\tGl\u00fchwein\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t
    \n\t\t\t\t\t\t\t\tA warm, aromatic winter drink enjoyed throughout European Christmas markets.\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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    \n\t\t\t\t\t\t\tFlavours:
    \nGl\u00fchwein
      \nRed wine
      \nGl\u00fchwein spices
        Cinnamon, Cloves, Star anise
      \nOrange (also as pieces\/ flakes\/ powder)\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\tA traditional German gingerbread\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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    \n\t\t\t\t\t\t\tFlavours:
    \nLebkuchen
      \nHoney
      \nLebkuchen spices
        Cinnamon, Cloves, Ginger
      \nLemon (also as powder\/ flakes)\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\tA heartwarming baked apple, filled with a mix of marzipan and candied fruits.\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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    \n\t\t\t\t\t\t\tFlavours:
    \nBratapfel
      \nApple
      \nMarzipan
      \nCinnamon
      \nVanilla\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\tStollen\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t
    \n\t\t\t\t\t\t\t\tA beloved Christmas loaf with a rich seasonal character.\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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    \n\t\t\t\t\t\t\tFlavours:
    \nChriststollen
      \nOrange & Lemon (also as pieces\/ flakes\/ powder)
      \nButter
      \nCinnamon
      \nCardamom
      \nVanilla\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    \n\t\t\t\t\t\tExplore more\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
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    Did you know? Food and drinks are the #1 most purchased category by Germans for Christmas celebration.\u00b9 63% of Germans say sharing a selection of different foods is more fun than having just one dish at a gathering.\u00b2 56% of Germans (age 18-24) like to serve store-bought snacks when hosting a social gathering like Christmas.\u00b2 […]<\/p>\n","protected":false},"author":2,"featured_media":2104,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2046","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/schumann-sohn.de\/en\/wp-json\/wp\/v2\/pages\/2046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/schumann-sohn.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/schumann-sohn.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/schumann-sohn.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/schumann-sohn.de\/en\/wp-json\/wp\/v2\/comments?post=2046"}],"version-history":[{"count":10,"href":"https:\/\/schumann-sohn.de\/en\/wp-json\/wp\/v2\/pages\/2046\/revisions"}],"predecessor-version":[{"id":2199,"href":"https:\/\/schumann-sohn.de\/en\/wp-json\/wp\/v2\/pages\/2046\/revisions\/2199"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/schumann-sohn.de\/en\/wp-json\/wp\/v2\/media\/2104"}],"wp:attachment":[{"href":"https:\/\/schumann-sohn.de\/en\/wp-json\/wp\/v2\/media?parent=2046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}