Masking agent

Healthy products only succeed if people actually enjoy them. In fact, more than half of Europeans say taste is the most important factor when choosing food and drinks. That’s why our Masking Agent technology helps you deliver not just nutrition, but a flavour experience that keeps consumers coming back.

Whether it’s the bitterness of plant-based proteins, the chalky note of dairy proteins, the metallic edge of certain sweeteners, or the strong taste of active ingredients in health and medicine products, our masking solutions reduce or eliminate these unwanted notes—without compromising your intended flavour profile.

 

Key Benefits

• Enhances palatability: Neutralises bitterness, astringency, metallic, or beany notes.

• Preserves desired taste: Maintains the integrity of your intended flavour profile.

• Versatile application: Works with dairy, plant-based, functional foods, beverages, and nutraceuticals.

• Consumer-approved: Supports better product acceptance and repeat purchase.

 

Applications

• Dairy & plant-based protein drinks and powders

• Nutritional & meal replacement products

• Functional beverages & sports nutrition

• Health supplements & medicinal products

• Sugar-free and reduced-sugar products

Turn off-notes into on-trend flavours with our customised masking solutions—because a product’s success depends not just on its benefits, but also on how good it tastes.