Did you know?

Food and drinks are the #1 most purchased category by Germans for Christmas celebration.¹

63% of Germans say sharing a selection of different foods is more fun than having just one dish at a gathering.²

56% of Germans (age 18-24) like to serve store-bought snacks when hosting a social gathering like Christmas.²

References:

  1. Mintel, Christmas Shopping Habits, Germany 2025

  2. Mintel, Attitudes towards Food & Drink for At-home Socialising, Germany 2024

In today’s market, especially in the festive Christmas season, manufacturers face the challenge of meeting consumers’ evolving expectations: offering variety for social gatherings, delivering elevated food and drink experiences, and still achieving a sense of premiumisation even in financially constrained times. Shoppers are looking for products that feel special, indulgent, and worth choosing — especially during seasonal moments like Christmas.

At Schumann & Sohn, we support manufacturers in delivering exactly that. By understanding both brand requirements and consumer desires, we create flavour solutions that enable you to offer distinctive, high-quality products across all categories. Whether you’re developing a full recipe concept or enhancing an existing product with a signature flavour component, we help you bring meaningful, market-ready innovation to life.

Explore our expertise in festive flavours:

Glühwein

A warm, aromatic winter drink enjoyed throughout European Christmas markets.
Flavours:
Glühwein
  Red wine
  Glühwein spices
    Cinnamon, Cloves, Star anise
  Orange (also as pieces/ flakes/ powder)

Lebkuchen

A traditional German gingerbread
Flavours:
Lebkuchen
  Honey
  Lebkuchen spices
    Cinnamon, Cloves, Ginger
  Lemon (also as powder/ flakes)

Bratapfel

A heartwarming baked apple, filled with a mix of marzipan and candied fruits.
Flavours:
Bratapfel
  Apple
  Marzipan
  Cinnamon
  Vanilla

Stollen

A beloved Christmas loaf with a rich seasonal character.
Flavours:
Christstollen
  Orange & Lemon (also as pieces/ flakes/ powder)
  Butter
  Cinnamon
  Cardamom
  Vanilla

Explore more