Did you know?
Food and drinks are the #1 most purchased category by Germans for Christmas celebration.¹
63% of Germans say sharing a selection of different foods is more fun than having just one dish at a gathering.²
56% of Germans (age 18-24) like to serve store-bought snacks when hosting a social gathering like Christmas.²
References:
Mintel, Christmas Shopping Habits, Germany 2025
Mintel, Attitudes towards Food & Drink for At-home Socialising, Germany 2024
In today’s market, especially in the festive Christmas season, manufacturers face the challenge of meeting consumers’ evolving expectations: offering variety for social gatherings, delivering elevated food and drink experiences, and still achieving a sense of premiumisation even in financially constrained times. Shoppers are looking for products that feel special, indulgent, and worth choosing — especially during seasonal moments like Christmas.
At Schumann & Sohn, we support manufacturers in delivering exactly that. By understanding both brand requirements and consumer desires, we create flavour solutions that enable you to offer distinctive, high-quality products across all categories. Whether you’re developing a full recipe concept or enhancing an existing product with a signature flavour component, we help you bring meaningful, market-ready innovation to life.
Explore our expertise in festive flavours:
Glühwein
Glühwein
Red wine
Glühwein spices
Cinnamon, Cloves, Star anise
Orange (also as pieces/ flakes/ powder)
Lebkuchen
Lebkuchen
Honey
Lebkuchen spices
Cinnamon, Cloves, Ginger
Lemon (also as powder/ flakes)
Bratapfel
Bratapfel
Apple
Marzipan
Cinnamon
Vanilla
Stollen
Christstollen
Orange & Lemon (also as pieces/ flakes/ powder)
Butter
Cinnamon
Cardamom
Vanilla